Simply put, Lead Gen is about identifying and qualifying potential customers, while Demand Gen is about creating awareness and interest in your products or services. We’ll delve into the pros and cons of each and offer helpful insight into building the best approach for early-stage or scaling companies.

Partnerships have become an increasingly popular way for companies to expand their reach, capabilities, and customer base. However, successful partnership management requires careful planning, execution, and ongoing monitoring – you really want to know how to do it right before investing time and effort in partnerships. In this blog, we’ll walk through a partnership-building roadmap and illustrate some potholes to avoid along the way.