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Transitioning from Founder-Led Sales, Part 2

Founder Funnel Management

It’s time to look at how to build your sales funnel into a well-oiled machine while making sure that you, as the founder, don’t become the bottleneck. The sales funnel is deconstructed into three different parts: the top of the funnel (ToFu), the middle of the funnel (MoFu), and the bottom of the funnel (BoFu). Let’s take it from the top.


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